When you are just starting a lash salon business, there is so much that needs to be done. Find the right location, build a client base, order eyelash supplies and more.
But one thing that may seem easy on paper can sometimes be the hardest to do, and it is choosing the right name.
A good name is so important and it can make or break you. A complicated one can confuse people and keep them away from your business, especially in the beginning.
Choosing one isn’t as simple as saying, “Oh, I’ll call it ‘Lash Delight’ and be done with it.” It takes a lot of brainstorming and planning first. So if you’re stuck coming up with a name for your eyelash business, here are some tips to help you come up with a memorable one.
It’s always a good idea to hint at what your business does in its name. This helps potential customers and passers-by easily visualize what you do and keeps you top of mind.
When creating a name for your eyelash business, feel free to use the word “eyelash” in it. After all, it is what you do.
However, if you have plans down the line to expand your services beyond lashes, keep using a word like “beauty” in the name and not just in the “eyelashes”. This way you don’t have to worry about confusing customers later and have to explain that you offer much more than just eyelash extensions.
The number one rule in marketing a business is to easily remember your name. You want people to be able to think of your name as soon as they start thinking about getting eyelash extensions.
Don’t go for complicated names with numbers, tons of abbreviations and punctuation. The more you do this, the less likely people will easily remember your name.
Your job is to attract people to your business, not just retain existing customers, so keep the name short (no more than 3 words) and simple so people remember you.
Maybe they’ll stop by during the day and be inspired to look you up later to set up a date!
Another thing to avoid is having an unreadable and unpronounceable name. It may sound smart in your head, but always keep in mind how easy it will be to talk about your brand in conversation.
Avoid using words that some people may have trouble pronouncing. For example, a beautiful French name like “Studio Esthetique” looks nice on paper, but not everyone will be able to say it correctly out loud.
There’s nothing worse than people going around saying your name wrong, and that goes for businesses as well as people. It creates a confusing image of the brand and people will focus more on the name itself than the amazing services you provide.
4. Make sure you can register it as an LLC
If you plan to register your business as an LLC, all of the above may be useless if your chosen name is already registered as an LLC in your state. As you think of name ideas, always be sure to check if the name already exists.
This may seem like the hardest part to do when it comes to making a name, but it’s arguably the most important. So do your research.
You create a unique brand and there is nothing unique about it when 20 other businesses have the same name.
Not only that, if the name you chose is already registered as an LLC in your state, the legal owner of the name may ask you to change your business name. This can be a costly headache, especially when your business takes off.
About how to protect your business namedo your research thoroughly.
With these tips and a little time, we’re sure you’ll be able to find just the right name for your lash salon. Once you have that, the world is your oyster and you can start building a brand that will last through the ages.
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